Brief Overview:

Session content:

• ADVANCED AI FOR STRATEGIC MARKETING

  Powered by Amanstra’s Proprietary PRIME™ Model + AI

  PROGRAM PROMISE

  Design a predictable B2B growth engine by eliminating marketing waste, engineering relevance, and scaling what works — using the PRIME™ model and AI-driven signal intelligence.

   

  THE AMANSTRA PRIME™ MODEL (CORE SPINE)

  P – Positioning → What you stand for in the buyer’s mind
  R – Relevance → Why the right account should care now
  I – Intent → Evidence of buying readiness
  M – Motion → Repeatable GTM execution
  E – Economics → Predictable pipeline and ROI

  PRIME™ replaces random campaigns with a zero-waste B2B system.

   

  Equip mid-to-senior marketers with Prime model+AI tools to optimize customer acquisition, personalize campaigns, and boost ROI. Participants learn to integrate AI for lead prioritization, predictive forecasting, and workflow automation, drawing from Amanstra's data-led approach.

   

   

  ACT 1 — THE COST OF B2B MARKETING WASTE

  Time: 60 mins

  Focus

  • Why B2B growth breaks as complexity increases
  • The 7 forms of B2B marketing waste
  • Founder-led selling and pipeline volatility

  PRIME™ Lens

  • Waste occurs when PRIME is fragmented

  Exercise

  • B2B Marketing Waste Map

  Output

  • Clear view of revenue, effort, and credibility leakage.

  ACT 2 — ZERO-WASTE THINKING: ACCURACY → PRECISION → RELEVANCE

  Time: 60 mins

  Focus

  • Accuracy vs Precision vs Relevance in B2B
  • Why relevance matters more than reach
  • How PRIME™ creates compounding trust

  PRIME™ Lens

  • Positioning enables Accuracy
  • Precision enables Relevance

  Exercise

  • Accuracy–Precision–Relevance Gap Mapping

  Output

  • Shift from lead volume to repeatable wins

  ACT 3 — PRIME™ TARGETING: WHO TO GROW WITH (B2B) + AI

  Time: 75 mins

  Focus

  • Why broad B2B ICPs destroy conversion
  • PRIME™ targeting layers:

  • • Market & account fit
    • Decision-maker & buying committee
    • Problem & trigger precision
    • Belief & readiness alignment
  • AI-driven fit, intent, and signal scoring

  Exercise

  • PRIME™ ICP Builder
  • “No-Fit Account” List

  Output

  • High-confidence B2B target account definition

   

  ACT 4 — PRIME™ MESSAGING: B2B RELEVANCE AT SCALE + AI

  Time: 75 mins

  Focus

  • Why capability-led messaging fails in B2B
  • One problem, one promise, one narrative
  • Consistency across sales, content, and outreach
  • AI for message simplification and persona alignment

  Exercise

  • PRIME™ Message System:
    • Website headline
    • Sales opener
    • One outbound ABM message

  Output

  • Single, repeatable B2B message architecture

  ACT 5 — PRIME™ MOTION: ZERO-WASTE B2B EXECUTION + AI

  Time: 60 mins

  Focus

  • From campaigns to GTM motion
  • Standardising outreach, content, and follow-ups
  • Signal-based reviews and governance
  • AI for prioritisation, forecasting, and optimisation

  Exercise

  • Stop / Standardise / Scale Framework

  Output

  • Predictable B2B execution rhythm

  ACT 6 — PRIME™ ECONOMICS: THE 90-DAY ZERO-WASTE B2B SPRINT

  Time: 60 mins

  Focus

  • 30-day: eliminate waste, lock positioning
  • 60-day: reinforce relevance, improve conversion
  • 90-day: scale motion, stabilise pipeline

  Exercise

  • PRIME™ 90-Day B2B Growth Plan

  Output

  • Executable Zero-Waste B2B Growth Blueprint

   

For Whom:

• Who can Attend

  This Integrated Advanced AI for Strategic Marketing workshop is ideal for:
  
  CMO's , Head of Marketing, Growth/ Revenue Leaders, Product Marketing Managers.

  Digital Team which lack an AI playbook: Teams already doing performance marekting,content, social, email, SEO or ABM. This workshop will improve ROI, CAC.

   

  Sales leaders , Revenue and Operations heads, and CX leaders.

   

  Be non-technical but data-curious: comfortable with dashboards and metrics, but not a data scientist, matching typical AI-for-marketers workshop audiences.

   

  Want practical, not theoretical AI: looking for ready-to-use prompts, templates, and strategic frameworks they can implement in 30–90 days.

   

  Have clear pain points: high CAC, low-quality leads, weak personalization, fragmented martech stack, or poor alignment between marketing, sales, and operations—exactly where Amanstra’s precision marketing and operational excellence help.

Key Takeaways:

Key Takeaways

• B2B Marketing Waste Audit
• PRIME™ ICP & Account Map
• Relevance-driven B2B messaging system
• AI-enabled GTM motion framework
• 90-day predictable pipeline plan

Facilitator profile:

AMIR NAIR:

An ex-corporate exec turned high-performance business strategist, I’ve led transformations across IT, Financial Services, Hospitality, and Supply Chain. I’ve trained and coached teams in India, Japan, the US, UK, Switzerland, and Singapore. I hold certifications as a Six Sigma Master Black Belt (Bank of America), Black Belt (Dell), Lean Practitioner (Cardiff University), and a Doctorate in Quality Management.As a consultant to Fortune 500s and top GCCs, I now lead Amanstra — a consulting firm driving AI + Ops transformation for hospitals, tech firms, and GCCs.

With Two and a half decades of cross-industry experience in leadership development, team dynamics, and process excellence, Amir Nair brings a rare blend of behavioral insight, operational rigor, and real-world impact.

He's a systems thinker, leadership mentor, and sonic storyteller. Over the last 15+ years, I’ve helped businesses drive operational excellence, launched PerformIQ, an AI-powered hospital performance platform, and coached leaders across industries.

Fee Details:

• Fee Details
• Member amount : Rs 0.00- (Including 18%GST)
• Non Member amount : Rs 0.00- (Including 18%GST)
• Total Member count :